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Break the Routine with Ricky Martin

Campaign Break the Routine with Ricky Martin
Brand: Nescafe Clasico / Client: Nestle USA
@Casanova//McCann 
Role: Account Supervisor in charge of the project

What if instead of hoping on to your everyday bus, you were invited to jump on a completely new one, with an unknown destination, but with the comfort of your favorite coffee?
Nescafe Clasico invited people to Break the Routine and embrace the unexpected because when you open up to new experiences, exciting things could happen...like meeting great people, making new meaningful connections, and even connecting with your favorite artist?
Break the Routine with Ricky Martin
Published:

Break the Routine with Ricky Martin

Experiential campaign leveraging a celebrity as brand ambassador

Published:

Creative Fields